Job Description

J ob Title: “Project Lead – Marketing”
Location: Field-based (Barabanki/Lucknow) with extensive local travel
Repor ting To: Program Head/ Senior Program Lead
Employment Type: Full-time
Salar y: Up to ₹60,000 per month (inclusive of TDS)
Number of Position:1
Role Pur pose:
The Project Lead– Marketing will be responsible for developing, executing and
scaling market linkages for project products (such as packaged spices, agri-produce,
and value-added products). The role focuses on brand building, sales growth,
distributor engagement and institutional & digital marketing, ensuring sustainable
revenue for producer groups/ FPOs.
Key Responsibilities:
1. Mar keting Str ategy & Planning
 Develop and implement market entry and expansion strategies for packaged
and bulk products.
 Prepare annual and quarterly marketing plans aligned with project goals.
 Conduct market research on pricing, competitors, consumer preferences and
demand trends.
2. Sales & Mar ket Linkages
 Establish & manage distribution networks (retailers, wholesalers, distributors).
 Identify and onboard institutional buyers (hotels, hostels, NGOs, CSR,
government programs).
 Support FPOs in negotiation, order finalization and contract management.
 Achieve monthly and quarterly sales targets.
3. Br and Building & Pr omotion
 Lead branding activities including packaging, labeling and positioning.
 Plan and execute promotional campaigns (haats, fairs, exhibitions, demos).
 Coordinate digital marketing initiatives (WhatsApp, social media, ONDC
where applicable etc.).
 Strengthen trust based storytelling highlighting women leadership & impact.
4. Team & Capacity Building
 Mentor and guide field marketing executives and women sales leaders.
 Build marketing capacity of FPO members / BoDs leaders.
 Coordinate with production and quality teams for demand-based supply
planning.
5. Par tner ships & Stakeholder Engagement
 Liaise with buyers.
 Represent the project in exhibitions, trade fairs and review meetings.
 Collaborate with finance and operations teams for pricing and margin
optimization.
6. Monitor ing, Repor ting & Documentation
 Track sales performance, market coverage and customer feedback.
 Prepare monthly marketing and sales reports.
 Document best practices, case studies, success stories for learning & scale-up.
Key Deliver ables:
 Functional distribution network in target markets
 Increased product sales and market reach
 Strong brand presence at local and regional levels
 Sustainable and repeat institutional orders
 Trained and empowered marketing teams at the community level
Requir ed Qualifications:
 Bachelor’s / Master’s degree in Marketing, Business Management or related
fields
 6–8 years of experience in marketing, sales or market linkage development
 Experience working with Agri-enterprises, FPOs, or related sector
projects preferred
Key Skills & Competencies:
 Market development & sales strategy
 Digital Marketing
 Negotiation and relationship management
 Team leadership and mentoring
 Strong communication (English & Hindi; local language preferred)
 Data-driven decision making
 Willingness to travel extensively
Pr efer r ed Exper ience:
 FMCG / food products / agri-processing sector
 Institutional & B2B marketing
 Working in rural and semi-urban markets
Per for mance Indicator s (KPIs):
 Sales growth (% and value)
 Number of active distributors and buyers
 Market expansion (new geographies)
 Brand visibility and promotions conducted
 Capacity building outcomes